If You Don’t Think 2 or 3 Minutes Can Make A Big Difference…Try Holding Your Breath!

Posted: March 20, 2010 in Uncategorized

Whether you’re a Fortune 500 Company or the corner convenience store, you probably could use a little more business. The question is how to get the word out about your products or services to the people who are looking for them? The answer is “video”.

Why Video?

There are several reasons. 

People go on line to get answers to questions…plain and simple.  They are looking for information on products and services, as well as “How-To” information. There are over 200 Million searches a day and although people are doing all this searching, statistics show that most people click away from a web site in just a few seconds.  They glance at the text and pictures and make a snap judgment about whether or not the site has anything to offer them. It is extremely difficult to get them to scan all the way through the home page, let alone click through to other pages.

In contrast, once they start, people are more likely to watch video clips through to the end. This gives you a better chance to engage them and get your message across.

Videos get search rankings very quickly, sometimes within minutes of being posted.  You see the search engines main function is to deliver the most relevant content available on the topic you are searching.  They see video as one of the most relevant sources of information on the internet, especially new ones with a title that is similar to the search topic.  Studies also show that viewers who visit a web site after seeing a video about the product or service are more likely to engage with the website and take an action, such as filling out a contact form, calling the business, and best of all, making a purchase.

We all know Google is the #1 search engine…  Do you know which one is #2? It’s YouTube! That’s what we in the business call “A Clue”.

Video positions you as an Expert!  The best way to deliver your message is by sharing information and answering questions that help the viewer, whether they choose to do business with you or not.  This will position you well above your competition, who is still trying to sell to the viewer.  People are savvy these days and nobody goes online to see a commercial.

Videos can go viral. 

  •  A 28 second video clip of two little boys in England gets 200 Million views. 
  • A wedding dance gets 50 Million views. 
  • A couple of guys in Palm Beach Gardens do a 3 minute video on Social Media Marketing and it becomes the #1 video in the world on the subject! (Shameless Plug) http://www.youtube.com/watch?v=gza8dvN8Hkc
  •   A local chiropractor answers a question about the popping sound during an adjustment and gets 1000 views in a month and several new clients to boot. http://www.youtube.com/watch?v=_Zz58ENMtt0

Yes, video is effective for everyone.

So again…If you don’t think 2 or 3 minutes can make a big difference…

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