I went to the chamber for Dale Carnegie’s Leveraging Business Social Media today.
They played this video: http://youtu.be/ZQzsQkMFgHE
I love the part about ROI is that you will still have a business in 5 Years!!!
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Jody,
When you send out the yellow page ads with your sticky note, do you do any kind of research on them first, or just pick ads that interest you and send them out without any research at all?
Hi Michelle,
I don’t do research on each one, I simply look for how many searches there are for their industry/product/service in their city so I have an idea of how many people are not seeing their info each month.
I send way too man to do research on each one.
J
Oh, ok. I know you mentioned that in the video, but wasn’t sure if that was all you did on them.
Do you do that research before you send them out, or wait til they contact you back and then do it?
I’m asking because I’m not sure if I should spend any time doing that before sending out the notes, or only on the people that call me back.
Thanks Jody for doing this challenge and making it available to us all…it’s been awesome!